Less Talk, More Rock Wednesday: Dr. Who

http://www.buzzfeed.com/mathieus/art-nouveau-movies-8q4

The Little Blue Box Illustration from NanLawson on Etsy

http://www.feelingstitchy.com/2011/04/who-is-behind-stitching.html

http://circusbread.tumblr.com/post/3167857169/mistergookey-art-deco-doctor-who-why-do-i

Treasury Tuesday: Nature Walk

It's getting so hot and humid here, and I'm starting to wish I lived in the mountains.  I fantasize about sitting on the bank of a river, a canopy of leafy green over my head, my feet dangling from the rocks into the shallows, watching wildlife creep through the woods.  A little something like this....

'Nature Walk' by cursiveart

Things green and woodland, from plants to forest creatures!

Lovely Vintage Jacket w... $105.00	Green Man - 5x7 Blank G... EmilyBalivet $5.00	Stained Glass Birdie Su... Glasserie $14.00
Patchwork Belt - Robin&... KimsCraftyAppl... $15.00	Handmade silver fox cuf... gailartjewelry $285.00	Little Stag - Print of ... graysparrow $18.00
Natural Vine Wicker Ri... bazketmakr $15.00	A Nettle Leaf against E... lofficina $12.00	Oval Raku Forest Form IllyriaPottery $155.00
Through the gap - 8x10 ... LaFayettePhoto... $25.00	Leaf brooch HoneyCase2 $15.00	Vintage Moccasin Boots ... YetiShack $56.00
SALE - 1 Yard of Joel D... downshadowlane $6.95	Felted mushroom in a ti... HouseOfMoss $8.00	10 Hair Feathers - NATU... Athena111 $42.99
Moss and Ivy - natural ... ForStrangeWome... $30.00

Treasury tool by Red Row Studio.

Tutorial: Keeping a Marketing Journal

Ever been looking back over the Google Analytics for your Etsy shop and noticed a spike a few weeks back but had no idea what caused it?  After a seeing a few of these and never being able to figure out the cause, I decided to start keeping a marketing journal.

I like to keep mine in a decent sized Moleskine notebook because I like to write things by hand (and it makes it easier to use self-created symbols to mark trends).  However, you could also keep a binder and print out your pages or you could probably make an Excel spreadsheet, if you're good at that kind of thing, but using Excel is going to make it harder to keep notes in the quantity you'll need.

First and foremost, I mark the first several pages for Notes only, so I can write down things like symbols I use, marketing websites, popular items in my shop, or whatever else you might want to note separately.

Second, I began to date pages, keep the top half blank and marking a section of the bottom half as "Results."  Under results, I then marked three more sections: Google Analytics, Etsy and Other.  In Google Analytics, I have six selections: Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site and New Visits.  Under Etsy I marked: Shop Hearts, Item Hearts, Number of Sales (# Sales), Dollar Amount of Sales ($ Sales), and Circles.  Under the Other Heading I put: FB Followers, Twitter Followers, Blog Views and Blog Followers.  Of couse, you can edit this to fit what marketing outlets you use.

Now, I keep this journal with my computer and whenever I do anything that might have an effect on my shop (relisting items, spending mass quantities of time in the forums commenting, linking to my shop on Twitter, making a blog post, building a Treasury, to name a few) I make a note of it in my journal.  I also have shorthand abbreviation (FB for Facebook, TW for Twitter, K for Kaboodle, etc), that I use to save space (all of which are marked in the Notes section at the beginning).

 At the end of the day (I stay up late) or the next morning, I then gather all the data, using color-coded pens.  Green symbolizes an increase, red a decrease, and gray means no change.  If a number has risen for two days, it gets an arrow beside it pointing up.  If it's risen for three or more, it gets two.  The same goes for falling numbers, but with the arrow pointing down.

 The whole process doesn't take more than five minutes each day from start to finish and now I can keep track of what is making a difference in my shop traffic!  Just keep in mind that it's important to keep up with everything.  I will often make notes beyond my numbers if I see in Google Analytics that I got traffic from a specific source, or if I was featured in an unusual amount of treasuries that day.

Hope you find this useful in bringing success to your Etsy shop!

Illustration Friday #6:

The theme for this week's Illustration Friday was 'remedy.'  I don't even drink tea, but I've been watching a lot of  the new "Dr. Who" and the Christmas Episode where tea saves him just in time to save the planet immediately popped in my head.

Stuff I Love: Bunnies

Okay, actually my husband loves bunnies.  Yes, I do too, because it's pretty much impossible not to think bunnies are adorable.  Everytime I find something really awesome that is rabbit-related on Etsy, I email it to him.  Now, I'm going to share a couple with you!

French Bulldog and Bunnies Letterpress

I love this card from BonVivantPress because I think Frenchies are almost as adorable as bunnies (and have the same ears)!

Velveeten Rabbit Handpainted Necklace

"The Velveteen Rabbit" is a wonderful book and this little pendant from tuckandmoocow is just as sweet.

Happy Encounter

This is just one of a lovely series from naokosstoop all featuring the little red-hooded girl and her white bunny companion.  I picked this one because I especially love sea turtles.

Action Bunny

This last one, from corduroy is so lovable because he looks like he really is in mid-tromp across the wood.